Schwarzkopf LIVE Luminance isa new hairdye that gives the vibrant colours of the usual Live range an extra “glow”. It’s “especially developed for dark hair [as] it enables klightening and colouring in just one step without having to pre-lighten”. It claims “for intensive and bright colours even for dark hair”. Great! I know Smart do this, but they’ve long been discontinued in most chemists – even Wilkinsons are running out of them – so it’s nice to have an alternative.
I dyed my hair tonight. I went for the “Ultra Violet” colour. Want to see the results?
What’s that? Can’t see anything? That’s right, it’s because Schwarzkopf have brought out yet another bullshit excuse for a hair colour. Even when my hair was bleached, their usual Live dyes wouldn’t last longer than two washes – when every other dye under the sun would, including temp dyes like Manic Panic. Maybe I should have learnt my lesson, but given that it states it will dye dark hair in one step no less than six times on the box – once with pictures! – and in three languages, I thought there might be at least a grain of truth to it.
I phoned the freephone (it better fucking be) helpline number, and SURPRISE SURPRISE they’re ALL out of the office until Monday. Good thing I have the day off on Monday so I can Victor Meldrew the arse off of them. I don’t have the superdrug receipt on me anymore. That’s because the bin men came yesterday and I don’t buy hair dyes that tells me EIGHTEEN FUCKING TIMES ON THE BOX (as I understand the 3 aforementioned languages) that they work with the expectation to return them when they don’t do what they say.
*sorry about the crappy photos – a mixture of rage and cameraphone