A Transformed Musical Landscape

The front page of the BBC website today is all about recent change in music consumption.  There are some interesting stats in the article, such as the main downloading demographic being the twentysomethings rather than the teens, and that compared to the rapid rise of music downloads, physical sales have only waned modestly.  Rock fans tend to download the most, while country fans prefer stores.

So while embracing digital media in the music industry is clearly a sensible move (and even though HMV are planning a number of store closures, they have diversified with cinema and concert venue purchases), has the decline of the physical format been overhyped?  Are we now making more modest organic and free-range purchases rather than bulk buying whatever is on offer?

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